PROFILE PLUS

Where Contacts Meet Context

Profile Plus enriches owner data with key demographic information so you can understand who owners really are, what might motivate them, and how to connect with them

WHAT IT IS

Enriched Owner Profiling

Profile+ is an enhanced owner intelligence layer within Navigate that adds behavioral attributes, portfolio characteristics, and segmentation logic to owner profiles

Why
Profile Plus Matters

Ownership data alone lacks the context needed for prioritization:

  • Basic owner contact info does not signal sophistication, motivation or intent
  • Visibility into owner profiles improves your ability to segment and build better lists
  • Understanding the story ahead of time adds potency and precision to your prospecting
WHAT IT UNLOCKS

Clearer Owner Profiling

Profile Plus adds structure and context to owner data so outreach, analysis, and prioritization can be more precise

Add Context to Each Contact
Add context to each contact record so you can stop doing discovery and start diagnosing

Improved Connectivity
Establish shared points of connection that allow you to turn each contact into a new connection

Improved Targeting
Target owners based on their marital status, language, income, profession, net worth and more

KEY FEATURES

Enriched Owner Attributes and Intent Signals

Improve Your Understanding of Each Owner so you can focus your outreach on what matters most to each prospect

HOW IT FITS INTO NAVIGATE

Where Intelligence Meets Intuition

Profile Plus extends Navigate’s contact intelligence by deepening each prospect profile with verified contact data, behavioral signals, and engagement readiness—enabling more precise and confident outreach.

Dynamic View
360° Streetscape and Property Context

PropertyIQ
Instant, Data-Backed Valuations

Owner IQ
True Ownership and Portfolio Insight

Profile Plus
Rich Owner Profiles and Segments

Mortgage Lite
Financing Readiness and Equity Signals

Mortgage Max (coming soon)
Full-Spectrum Mortgage Intelligence

Default Watch
Early Default Risk and Distress Signals